LONG BEACH, (August 26, 2003) � Pioneer Corporation announced the release of two new 2-channel DJ mixers that will complement Pioneer�s groundbreaking CDJ-1000 and CDJ-800 CD turntables.



The DJM-909 and DJM-707 offer DJs innovative features; precise cross fader/fade curve control, user-customizable cross fader glide adjustment, and touch screen control of the built-in effects (DJM-909). Pioneer continually strives to meet the wide-ranging needs of the frontier DJ and these mixers do just that by combining innovative technology with proven Pioneer quality.



�Realizing the growth of the market, Pioneer has created two new battle / performance DJ mixers that will match Pioneer�s CDJ turntables in both form and function,� said Karl Detken, director of marketing for the professional audio division of Pioneer Electronics (USA) Inc. �Pioneer reached out to industry professionals during the creation of these mixers, as a result these new mixers are offering improved sound quality and reliability plus a host of new effects.�



High Quality Sound Design and Durability

The DJM-909 and DJM-707 boast the highest quality in sound and design that exceed today�s battle / performance mixers offering powerful club sound in a battle mixer. This was accomplished with sensitive yet solid gripping EQ knobs, durable transform switches, and precise and accurate cross fader curve control. Most importantly, Pioneer has developed an original �non-contact� cross fader technology with unprecedented durability and reliability.



The Cross Fader and Faders

The most important feature on any battle mixer is its cross fader and fader performance. Pioneer�s DJM-707 and DJM-909 introduce the most precise and customizable cross fader in the industry to date. The cross fader is highly durable and has double fade control allowing each half of the cross fader the ability to be adjusted independently! All fader curves can also be seen and adjusted with visual reference on the mixers� fader curve adjust screen (DJM-909). If that isn�t enough, the cross fader feel can also be adjusted to your preference (a breakthrough functionality). Each channel fader curve can be adjusted from a smooth volume change to a dynamic volume ON/OFF at the TIP of the channel faders (bottom or top). In turntablist slang, you will be able to crab-scratch the channel faders from either the top end or bottom end of the fader.



Fader Start Sync

Both mixers can connect with Pioneer�s CDJ series to employ the fader start capability. The user can automatically start or stop playback by the sliding cross-fader or channel-fader.



Mixer Layout

Both the DJM-707 and DJM-909 are similar in layout although the DJM-909 boasts built-in effects and a touch sensitive display. Both mixers also offer a very clean, open fader area for scratching and beat juggling. Both mixers have a session line-in with volume control, cueable master output, mic input, and selectable phono / line switches. In addition, the DJM-909 has a tempo tap button, cueable effects switch, and a plug in for foot switch to control effects.



Additional Features of the DJM-909



- TOUCH SCREEN AND BUILT IN EFFECTS

A total of fifty different effects incorporated in the DJM-909 can be independently assigned, utilized, & tweaked through the mixers� user friendly touch screen control. Additional knobs also exist for further parameter adjustments. Revolutionary effect presets range from Fader Synths to Transform and from Touch Phaser to Vocoder. A send/return is also built-in to connect an external effector.



- FADER EFFECT

Fader effect can be assigned to a channel fader or cross fader from the touch screen so that the faders are capable of controlling and varying the effect�s parameter simply by moving the cross fader or channel fader.



- BEAT EFFECT

The Beat Effect is capable of synchronizing effects with the BPM for high accuracy effect timing.



- AUTO BPM COUNTER

The mixer is equipped with an auto BPM counter so users can quickly view the song tempo.



Pioneer�s DJM-707 and DJM-909 were designed with scratch DJs, the studio / production DJs and the Turntablist in mind, however they are also excellent units for all DJs wanting to improve their performance level. The introduction of these two revolutionary mixers has taken the high-end battle mixer into a whole new dimension.



The DJM-909 and DJM-707 will be available in December at a minimum advertised price (MAP) of $1,199 and $699 respectively.



Pioneer offers a complete line of Pro DJ Equipment through its Pro Audio Group. Pioneer offers a limited one-year warranty for Pro Audio products purchased from authorized dealers. For more information: www.PioneerProDj.com.



Pioneer Corporation is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer and cable equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network Entertainment and components. Founded in 1938 in Tokyo, Pioneer Corporation employs more than 34,000 people worldwide. Its shares are traded on the New York Stock Exchange (NYSE:PIO). Pioneer's U.S. headquarters is located in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com.



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Specifications For The DJM-909 and DJM-707



Input Terminal (Input Level / Impedance)

CD 1, 2 -14dBV (200mV) / 22k

LINE 1, 2 -14dBV (200mV) / 22k

PHONO 1, 2 -54dBV (2mV) / 47k

MIC -54dBV (2mV) / 3k

SESSION IN -14dBV (200mV) / 22k

RETURN -7.2dBV (437mV) / 22k



Output Terminal (Output Level / Impedance)

MASTER OUT 1 (XLR) 2.2 dBV (1.23V) / 60k

MASTER OUT 2 (RCA) 0 dBV (1V) / 1k

BOOTH/SESSION OUT 0 dBV (1V) / 1k

SEND -14 dBV (200mV) / 1kO



Headphone Maximum Output (Output Level / Impedance)

PHONES 0 dBV(1V)/22



Frequency Response

LINE/MIC 20Hz to 20kHz

PHONO (RIAA) 20Hz to 20kHz



Signal-to-noise Ratio

LINE 87dB

PHONO 77dB

MIC 64dB



Distortion Rate

CD, LINE 0.02% or less

Cross Talk (1kHz) 70dB or more



Channel Equalizer (LINE/PHONO)

HI -26dB to +6dB

MID -26dB to +6dB

LOW -26dB to +6dB



Mic Equalizer (MIC)

HI -12dB to +12dB

LOW -12dB to +12dB



Power & Physical

Power Requirements N. America - AC 120V, 60Hz / Europe - AC 220-240V, 50/60Hz

Power Consumption N. America - 31W / Europe - 30W / Japan 27W

Dimension (W x D x H) 251 x 381.6 x 107.9 (mm) / 9.9 x 15 x 4.2 (inches)

Weight DJM-909 - 6.5 kg (14.3 lbs) / DJM-707 - 6.3 kg (13.9 lbs)



Contact:

Karl Detken, (310) 952-2108 or
Aaron Levine, (310) 952-2401 or <a href="mailto:aaron.levine@pioneer-usa.com">Karl.Detken@pioneer-usa.com">Karl.Detken@pioneer-usa.com</a>

Aaron Levine, (310) 952-2401 or <a href="mailto:aaron.levine@pioneer-usa.com



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