With the monthly subscription, you get all of the plus-packs included (dj, dvs, video, rmx), for $9.90 per month, a total value of $386.90. If you purchase a product, you own those licenses as opposed to "renting" them monthly... plus you get hardware!
To purchase a product that comes bundled with a license, you have a few options depending on your needs. If you want dj + dvs, the least-expensive options are the DJM-250MK2 at $349, the INTERFACE-2 at $299, or the DDJ-XP1 at $249.
Consider that if you wanted to get the licenses for dj ($129) + dvs ($99), the total would run you $228. So spend $21 more, you can get the XP1 and the licenses.
If you don't care about dvs, the DDJ-RB is $249 as well.
I guess it comes down to what gear you already have vs. what you need!