Incorrect serial number format to register Pioneer product

I'm getting the same error when trying to register my DDJ-REV1

Looks like it's short a digit; should be 4 letters, 6 numbers, 2 letters.

My DDJ-REV1's serial number only has 4 letters, 5 numbers & 2 letters. The serial number sticker looks like its missing a number :-(

Hmmm, possible that the REV1 has a shorter sequence. Let me inquire with the web team.

Could you both please post photos of your product serial numbers so our team can verify?

No problem, this is a photo from the bottom of the DDJ-REV1

...and this is from the box it came in.

Hmmm... that's not right. You can see on the back of the DDJ that another sticker has been removed and it doesn't feature the "key" number which accompanies the serial. I've passed this to our product team for review, but can you tell me who the retailer was?

Warr,

Our teams have confirmed that the serial number stickers on your product (both on the box and the DDJ itself) have been replaced. Unfortunately that is not a valid Pioneer DJ serial number and cannot be registered. We'll direct you to contact your retailer for more information.

I got the Rev-1 from Pioneer South Africa. I got one of the very few that came into the country. I have emailed them about the issue. Thanks for all the help so far.

Directly from the company or from a retailer?