It does not make sense to me to switch the pitch fader direction.
If you beatmatch by ear on turntables or cdjs you'll see why: when you nudge in one direction then you'll also move the pitchfader in same direction. If you nudge the record/jogwheel clockwise it means that the cueing track is slower than the playing track, hence you'll have to increase the pitch pulling it down. If you nudge counterclockwise you're too fast and you need to slow down the track by pulling up the pitch fader. Clockwise and down, counterclockwise and up.
Easy and intuitive. Why do you want to break something that is working properly? :)