Forget the question folks. Found my problem. While my GAIN software knob was to the max, I wasn't seeing the virtual Sampler Volume slider since I only had the Sampler panel showing. (From Top icons in under the menu bar).
I've clicked on the (Show/Hide Mixer Panel) to see the Mixer panel while also having the Sampler panel selected and then the Sampler Volume slider appeared next to the Gain knob.
Moved that Sampler Volume slider Up and problem solved. I can now play samples from the BEAT JUMP pads.
That is just awesome! ;-)
Enjoy!